The first time I saw this Tod's ad starring Gwyneth Paltrow in a glossy I was surprised to say the least. The close friend of Stella McCartney and wife of vegetarian Chris Martin seems like a surprising choice for a company that uses not just fur but also ostrich and snakeskin in its products. Tod's describes itself as "refined, understated luxury, impeccable taste and enviable quality." The use of fur on the catwalk was definitely up this season, particularly in Paris where the likes of
Jean Paul Gaultier created fur clad collections.
Gwyneth Paltrow, ELLE and a host of stars support the White Ribbon Today heads of state from around the world meet in Tokyo for the G8 Summit, where they will discuss and debate how to ease one of the biggest issues effecting the world today, rising food costs. And their wives (and the husband of German Chancellor Merkel) will be taking the opportunity of being together in front of the world's media to discuss another matter close to their and ELLE's hearts this year - The White Ribbon Alliance for Safe Motherhood.
You have to wonder if Gwyneth Paltrow has had any time to herself lately, firstly she was promoting Iron Man and now she has been busy in Rome filming a
TOD shoes advert. Gwyneth looked great in a crisp white shirt and jeans whilst she modeled the latest TOD's boots. Her feet must have wanted a break though as she was seen leaving the shoot in her flat ballet pumps, it's good to know that even a-listers have a sneaky pair of flats on hand.
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Love or hate Gwyneth, you must admit that her
range of heels on show whilst promoting Iron Man was impressive.
So impressive, in fact, that she has managed to boost sales of all heels.
Selfridges have reported an increase in sales of vertiginous heels following Gwyneth's many red carpet appearances.
